Jakarta, March 15, 2022 – PT Pertamina (Persero), through the Micro Small Business Funding Program (PUMK), provides MSME with opportunities to take part in The International Handicraft Trade Fair (INACRAFT) 2022 until March 17, 2022, at 24.00 WIB which will be held on 23 - 27 March 2022 at the Jakarta Convention Centre.
Fajriyah Usman, VP Corporate Communication of PT Pertamina (Persero), said that the registration for Inacraft opened for more than a week. Currently, 63 MSMEs have registered. However, to filter more MSMEs, Pertamina has extended it until March 17, 2022, virtually via https://bit.ly/INACRAFTREBORN2022, and the next step will be a curation process.
"During the curation process, Pertamina select, assess, and ensure the products from the prospective participants are attractive and have a selling value. The selected MSMEs must comply with predetermined criteria. If participants have participated in previous activities, then there must be innovations made, " Fajriyah explained.
Fajriyah said Pertamina foster partners are open to the fashion and craft sectors. Not all participants are newcomers. Several MSME had participated in the previous Inacraft that re-registered this year. "Surely Pertamina will provide MSME with the same opportunity to take part in this very prestigious exhibition," she said.
The main purpose of this event is to promote local products, and it is hoped that more transactions will occur outside the exhibition.
Fostered Partners who register must fulfill several criteria. It includes current loan installments, members of the UMK Academy, have participated in exhibitions at the local level, able to self-produce in an adequate capacity, promo materials (catalogs and videos), do not use subsidized LPG, downloaded the MyPertamina application, follow gen_umkm Instagram and willing to make promotional packages during the exhibition.
INACRAFT is one of the largest handicraft industry annual exhibitions in Southeast Asia held in Jakarta. It has become the most awaited exhibition by domestic handicraft products activists and enthusiasts. Initiated by the Association of Indonesian Handicraft Exporters and Manufacturers (ASEPHI), the first exhibition was held in April 1999. More than 500 exhibitors participate every year.
Fajriyah explained that INACRAFT is a prestigious exhibition that can move the Indonesian economy every year. The exhibition is a primadonna for atrisans and craft entrepreneurs and is most awaited by handicraft buyers or overseas enthusiasts, which will impact the increase of MSME handicrafts exports. "In 2019, Pertamina presented 24 MSMEs who participated in the biggest exhibition," she added.
Various interesting crafts, such as ceramics, woven, glass, shoes, bags, and various jewelry were displayed at this event. "By participating in this activity, it is hoped that it can accommodate the hopes and aspirations of Pertamina's MSMEs as well as encourage the spirit of independence to become a strong and professional entrepreneur," Fajriyah added.
Pertamina is committed to supporting SDGs (Sustainable Development Goals) achievement by implementing ESG-based (Environmental, Social, and Governance) programs in all its operational areas. It is part of Social and Environmental Responsibility (TJSL) to realize economic benefits for the community.
Through MSME programs and the spirit of Energizing Your Future, Pertamina wants to provide energy that can move the economy--energy that fuels and produces sustainable growth and strive to encourage every Foster Partner to become an upgraded and global MSME.**