Boosting Sales of Bright Crystalin Bottled Drinking Water through Digitization, Pertamina Retail Maximizes B2B Market Potential

Jakarta, November 6, 2023 - Following the launch of the private label Bottled Drinking Water (AMDK), co-branded as Bright Crystalin in August 2023, PT Pertamina Retail continues its ongoing innovation to boost sales of Bright Crystalin, expanding its sales through digitalized customer web services.

Aside from being available for direct purchase at 134 Bright Store outlets owned by Pertamina Retail in Java and Bali, the Director of Commercial and Operations of PT Pertamina Retail, Fedy Alberto, mentioned that B2B (Business to Business) customers can also place orders directly through the customer web, providing a convenient solution for ordering at special prices.

"The ordering of AMDK Bright Crystalin through the customer web is one of Pertamina Retail's innovations to facilitate ordering and provide the best service to consumers, especially B2B customers," said Fedy.

Currently, bottled drinking water availability is a fundamental necessity for daily life, especially for those on the go.

"The AMDK Bright Crystalin product is available in three variants: PET bottles of 330 ml, 600 ml, and 19-liter gallon, which can be directly purchased and are already available at 134 Bright Store outlets in Java and Bali. Specifically for B2B customers placing orders through the customer web, the status of their delivery can be tracked," Fedy said.

PT Pertamina Retail continues to strive toward its long-term plan, aiming to become a world-class national energy retail company, delivering value through diversification, particularly in the non-fuel business, via integrated products and services facilitated by digitalization development.

Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social & Governance (ESG) implementation across all Pertamina's business lines and operations.**