Bright by Indomaret, Pertamina - Indomaret Collaboration Ready to Spoil Petrol Station Customers
Jakarta, February 25, 2022 – Nowadays, people's needs when driving are growing, both when traveling long distances or within the city. People tend to choose petrol stations with one-stop service facilities, apart from filling fuel. Petrol stations with complete facilities are utilized as rest areas and buy food, drink, or other consumer goods before continuing the journey.
Seeing this trend, Pertamina Patra Niaga Sub Holding Commercial & Trading of PT Pertamina (Persero) took the opportunity to improve the service quality of the Bright Store network at petrol stations to fulfill the needs of consumers goods. This Co-Branding Collaboration implementation under Bright by Indomaret name was marked by the MoU between Pertamina Patra Niaga and Indomaret. It was signed by Alfian Nasution with the Operational Director of PT Indomarco Prismatama (Indomaret), Andreas Djajaputra.
“Co-Branding to become Bright by Indomaret is Pertamina Patra Niaga's efforts with Indomaret in providing consumer goods products at petrol stations. This is a form of increasing one-stop service, a complete service for all energy products as well as nonfuel products and services, one of which is a minimarket as a rest area for riders," said Alfian.
Currently, Pertamina Patra Niaga has 130 Bright Store networks, and it will continue to grow. This is the advantage of Bright Store, which network is spread in strategic locations of petrol stations. On the other hand, Indomaret has a good reputation in distributing consumer goods and managing minimarket businesses on a national scale.
"In 2022, it is targeted that 100 Bright by Indomaret outlets will operate as a complement and improve the quality of one-stop gas station service. This Bright by Indomaret Co-Branding collaboration will be a step to ensure that consumer goods at petrol stations are available. Therefore, our customers' needs can be met and they will be more comfortable resting at the petrol station," Alfian continued.
On the same occasion, Andreas Djajaputra welcomed this collaboration. According to him, the presence of Indomaret in the nonfuel retail business at petrol stations is a good step, and the benefits are enormous for both companies and the community as connoisseurs of the services provided.
With a collaboration that combines the reliable supply of Indomaret with Pertamina's petrol station network, Bright by Indomaret will provide many benefits, especially for customer satisfaction and service improvement. "This is a good start, I hope that in the future, we can continue to look for a space to develop Bright by Indomaret services," said Andreas.
If the public needs information about services or facilities at the petrol station, contact Pertamina Call Center 135 or the official social media @pertamina.**