Bright Store's New Look Maximizes Service at Pertamina Petrol Stations

Jakarta, May 26, 2024 - As part of its efforts to maximize service at Pertamina petrol stations, PT Pertamina Retail, through one of its business units, Bright Store, continues to improve the quality of human resources and shopping facilities.

Sony Setiawan, Merchandise Manager of PT Pertamina Retail, said that one of the steps taken is through a rejuvenation program for various Bright Store facilities, including releasing a more modern logo and creating a more comfortable ambiance for customers.

"The rejuvenation program for Bright Store facilities has been carried out gradually in several Pertamina petrol station areas. As of the second quarter of 2024, eight outlets have undergone rejuvenation," explained Sony.

He added that this outlet rejuvenation program was initiated to facilitate and maximize service for Bright Store customers and to make customers feel more comfortable while shopping. The adoption of a more minimalist logo is also expected to increase brand awareness, making it easier for customers to remember and identify Bright Store services.

"Moreover, customers can purchase Pertamina products such as oil and Bright Gas through the Pertamina Delivery Service at 135, recharge electricity tokens, and top-up e-money. Cashless payments have also been integrated with MyPertamina, allowing customers to accumulate points while shopping," said Sony.

With these diverse services, Bright Store outlets are expected to become convenient and comfortable transit points or one-stop services for customers conducting other transactions at the petrol station.

Fadjar Djoko Santoso, Vice President of Corporate Communication of PT Pertamina (Persero), added that Pertamina continues to optimize its group to innovate and fulfill the community's needs.

"Bright Store's rejuvenation Pertamina petrol stations are expected to provide comfort for the public while shopping. Moreover, Bright Store is already integrated with Pertamina's digital products, such as MyPertamina, which is expected to support Pertamina's retail business performance," added Fadjar.

PT Pertamina Retail continues to strive to achieve its long-term plan to become a world-class national energy retail company. Through the "Satukan Energi Melayani Negeri" spirit, we are committed to providing the best service and uniting energy for the nation's sustainability.

Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social, and Governance (ESG) implementation across all Pertamina's business lines and operations.**