More Modern, Comfortable, and Affordable, Pertamina Offers Bright Store with New Concept

Jakarta, August 13, 2020 – PT Pertamina (Persero), through its subsidiary PT Pertamina Retail (PTPR), offers Bright Store with a new concept that is more modern, comfortable, while remaining affordable. Therefore, it will give a new experience for Pertamina Gas Station's loyal customer. Pertamina inaugurated the new concept at the grand opening of the New Bright Store at the COCO 31 gas station. 128.92 MT Haryono, Jakarta, On Wednesday (12/8/2020). The event was attended by the CEO of PT Pertamina Patra Niaga, Mas'ud Khamid, and the Director of Regional Marketing of PT Pertamina Patra Niaga, Jumali. PT Pertamina Niaga is a Sub holding Commercial & Trading Pertamina

Vice President of Corporate Communication of Pertamina, Fajriyah Usman, said that the inauguration of the Bright Store with a new concept is one of Pertamina's commitment to give the best service for consumers and a form of adaptation to business challenges following the customer behavior in the millennial era. 

"Customer behavior in the millennial era brought a good business opportunity for Non-Fuel Retail (NFR) business as Pertamina's portfolio. The increasing consumer expectations for convenience and comfort encourages rapid growth for convenience retailers, which has increased compared to other retailers or other businesses," said Fajriyah. 

Fajriyah added, besides food and beverages, the Bright Store with the new concept will also develop business related to automotive with its Bright Olimart and Enduro Express. Aside from that, Pertamina can also develop business related to advertising and other services such as co-working space specifically for gas stations that have bigger areas and higher consumer traffic. 

On the same occasion, President Director of PTPR, Iin Febrian, explained that the new concept of Bright Store is a modern place and always provide consumers with experiences every day. This is a business innovation that PTPR will carry out aggressively in collaboration with gas station entrepreneurs or other related parties, including Pertamina fostered MSMEs. 

"New concept Bright Store will be implemented to 10 outlets in Jakarta, Bekasi, Purwakarta, Bandung, Semarang, and Surabaya. It will continue in other cities," said Iin. It is targeted that in the next 5 years, 3,000 Bright Store outlets are operating. 

For safer transactions during the pandemic, Iin continued, Bright Store provides cashless payment services. Cashless payment offers promo programs such as Bank Mandiri e-money top-up and transactions, TapCash BNI, promos with debit/credit cards, MyPertamina point exchange promos, as well as LinkAja balance cashback. 

"Hopefully, the new Bright Store concept can be more appreciated while we continue to strive in improving service standardization to customers," said Iin. 

To enliven the grand opening, Bright Store also integrates promotional programs such as selfie contest promos, Bright Store voucher promos with BBM purchases, and Serbu promos (All Ten Thousand Rupiah) in the food service section. **