Strict Quality Control, Leather Shoes Product Cha Dear Reaches Neighboring Country, Malaysia

Jakarta, March 13, 2021 - Pertamina always instills optimism in its fostered MSEs in each of its development programs through the Partnership Program. They will be assisted to achieve their goal of becoming an upgraded MSEs that can go to the global stage. This spirit makes MSEs motivated to continue to develop.

It is what Tengku Fahlia the owner of Cha Dear MSE experience under the guidance of Pertamina. Although he had experienced setbacks due to the burning of several traditional markets in Sumatra, which took all of his products, he did not become discouraged. With the remaining capital, he rebuilt the leather shoe production business that he started in 2000. "I think I can bounce back by making shoe products that are trending at that time," he said.

Sure enough, the order was flowing. Some distributors ask for genuine leather shoes. He also recruited workers. He taught them to make shoes. "If the person has the will, making shoes can be learned," he added. Until finally, gradually, he had about 25 employees who helped him. It follows the implementation of SDGs point 8, namely providing work and supporting the economy, and applying ESG in the social sector.

Within two months, production increased to 200 pairs per week. Many shoe products are supplied to stores in several malls to supermarkets. His shoes rarely return. "I apply strict quality control," he said. It is what makes the shoes known for their excellent quality.

Apart from being marketed domestically, the shoes produced at Jalan AR Hakim, Gang Langgar Lorong Bahagia, Medan have also been sold to Malaysia. By being guided by Pertamina, Fahlia hopes that he can develop his wings to export his products to various other countries.

With a relatively cheap product price of around IDR 55 thousand to IDR 100 thousand per pair, Fahlia can pocket quite a high turnover. Within a year, he was able to get a profit of up to IDR 1.5 billion. "Hopefully, it can continue to grow to provide a lot of employment as well, especially for housewives," he concluded.

Senior Vice President of Corporate Communications & Investor Relations of Pertamina, Agus Suprijanto, added that Pertamina would support local products' development, as was done by Tengku Fahlia. Therefore, it can support the progress of regional economic potential to national and even abroad. "Pertamina will continue to strive to be SMEs fostered partner and help SMEs to upgrade and Go Global," he said.