Jakarta, August 29, 2020 - The digitalization era demands that all parties be digitally literate, including MSME players. As a form of support, PT Pertamina (Persero) accommodates its fostered MSMEs partners by holding the first and largest virtual MSMEs exhibition in Indonesia on 9-11 September 2020.
The theme is "Digitalisasi usaha kecil, bikin bangga Indonesia! (Digitizing small businesses, making Indonesia proud!)", is a form of campaign that focuses on developing MSME Fostered Partners in the digital era.
Vice President of Corporate Communication of Pertamina, Fajriyah Usman, said the virtual exhibition, named PERTAMINA SMEXPO 2020, will involve hundreds of MSMEs Partners, among the MSMEs is those directly affected by the COVID-19 pandemic. The impact was felt in different ways, from the increase in production costs, difficulty in obtaining raw materials to running out of capital, which forced them to close their businesses.
"We hope this can be a stepping stone for MSMEs, which was affected by the pandemic so that they can rise again because the concept of digital marketing will open wider access to their markets," she said.
Wider marketing access is expected to keep the economy growing; therefore, employment remains open.
Fajriyah added that the entire event is held online, starting from exhibitions, fashion shows, workshops, entertainment, to product buying and selling transactions. "We will present the event as a normal exhibition, but in a virtual concept. All of these activities can be followed only by accessing www.pertaminasmexpo.com," she added.
Apart from making it easier for the public to visit the exhibition because it can be accessed anywhere, this virtual exhibition can also be a training ground for MSMEs so that they can develop their business digitally in the future.
Apart from seeing and buying MSMEs products, visitors can also enjoy a variety of events prepared, such as fashion shows, workshops, and entertainment. According to Fajriyah, the workshop that is being held will present competent speakers with the theme of provision for MSMEs to be more competitive in competing in the middle of the digital era.
Interesting, right? This event free of charge and can be accessed through the digital page www.pertaminasmexpo.com on September 9-11. It is open to entrepreneurs and the general public.**